The email marketing consist in selling multiple types of products or services by sending emails. Before your travel you may receive an email suggesting many commodities like the “cheapest airfare”. This is email marketing

The tricky question of email marketing

All email addresses are collected from various sources, including some practice methods of phishing.
This leads to the abuse of email marketing.
The fraudulent email marketing is to offer products at lowest prices, “miracles” solutions or cheapest travel services. This is the dark side of the exceptional growth of the Internet marketing. Because Internet has spread in the world and it’s difficult to ignore this technology.

The principles of email marketing

Email marketing is perfectly legitimate, when concerned travelers who have voluntarily given their e-mail address. It was through a contact form duly completed by the user that runs the handover.

From email marketing to “phishing”

In contrast to the “legal” methods of email marketing, there is spams craft . In other words, sending emails to Internet users without their approval. All email addresses are collected either randomly or outright purchased by companies in search of sales.
It is the trap of email marketing that leads to the personal data for improperly use, known as “phishing.

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